Prospects expect personalisation in this new era of marketing. They want to be spoken to directly, so your marketing should be addressing their precise business pains. It’s a tough nut to crack, one even more challenging for inbound marketers. It’s why creating incisive personas of your customers and engaging with them via expert ‘content mapping’, is so vital. Tomorrow People’s eGuide will:
Make the most of your personas and content mapping with an eGuide from the experts at the award-winning Tomorrow People.