But change is the only constant. So how do we win in this new era? With the new rules of content marketing. When we use the new rules, we can deepen the customer experience in four areas to increase CLV.
Market development
Differentiate your voice against competitors and communicate a unique proposition to positively disrupt the market.
Organizational optimization
Get everyone on-board and enable teams from sales to C-Suite. Internal enablement ought to be a focal point to ensure long term success.
Customer acquisition
Hyper-personalization and account based experiences (ABE) pave the way for increased acquisition rates.
Engagement and advocacy
Build a place for customers to stay and turn them into your biggest advocates.
Georges Houtappel,
SVP, Marketing and Business Development, Solvay
Jaime Bailey,
VP of Marketing, VHT
Ian Heathcock,
Commercial Director, Griffiths Waite
Simon Cox,
Marketing Director, Hydro International
Tim Lozier,
Director of Marketing, ETQ
Antonia Wade,
Head of Content and Campaign Marketing, Thomson Reuters
Andrea Clatworthy,
Head of ABM, Fujitsu
Scott Allen,
CMO, Microsoft
Marije Gould,
VP of Marketing and EMEA, Verint
Annabel Rake,
Partner and CMO, Deloitte
