THE NEW RULES OF CONTENT MARKETING FOR TECH AND SaaS COMPANIES

How CMOs can grow at pace and scale.

GET THE NEW RULES

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61% OF MARKETERS ADMIT THEIR ORGANIZATION STRUGGLES WITH GENERATING TRAFFIC AND LEADS

So how do you develop an audience for your tech company? With the new rules of content marketing. When we use the new rules, we can deepen the customer experience in four areas to increase CLV.

  1. Market development

    Differentiate your voice against competitors and communicate a unique proposition to positively disrupt the market.

  2. Organizational optimization
    Get everyone on board and enable teams from sales to C-Suite. Internal enablement ought to be a focal point to ensure long term success.

  3. Customer acquisition
    Hyper-personalization and account based experiences (ABE) pave the way for increased acquisition rates.

  4. Engagement and advocacy
    Build a place for customers to stay and turn them into your biggest advocates.

BY USING THE NEW RULES, MARKETERS CAN TAP INTO THEIR DISRUPTIVE PHILOSOPHY TO INCREASE:

Acquisition

By executing differentiated marketing programs at pace, we can use change to improve acquisitIon.

Engagement

By using emotion and empathy to deepen the customer experience, we can develop loyal, engaged fans.

Advocacy

With loyal fans, we can work to turn them into our most valued marketing asset: brand champions and advocates.

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Meet the changemakers: Oracle.
Find out how they increased acquisition and engagement
with the new rules...

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