How CMOs can learn to love and leverage change and disruption—not fear it—to drive innovation across the entire customer lifecycle.
But change is the only constant. So how do we win in this new era? With the new rules of content marketing. When we use the new rules, we can deepen the customer experience in four areas to increase CLV.
Differentiate your voice against competitors and communicate a unique proposition to positively disrupt the market.
Get everyone on-board and enable teams from sales to C-Suite. Internal enablement ought to be a focal point to ensure long term success.
Hyper-personalization and account based experiences (ABE) pave the way for increased acquisition rates.
Engagement and advocacy
Build a place for customers to stay and turn them into your biggest advocates.
SVP, Marketing and Business Development, Solvay
VP of Marketing, VHT
Commercial Director, Griffiths Waite
Marketing Director, Hydro International
Director of Marketing, ETQ
Head of Content and Campaign Marketing, Thomson Reuters
Head of ABM, Fujitsu
VP of Marketing and EMEA, Verint
Partner and CMO, Deloitte
By executing differentiated marketing programs at pace, we can use change to improve acquisition.
By using emotion and empathy to deepen the customer experience, we can develop loyal, engaged fans.
With loyal fans, we can work to turn them into our most valued marketing asset: brand champions and advocates.
Use the new rules to increase customer acquisition, retention, and advocacy