Free download

Increasing brand advocacy isn’t overly complex. But you must take action.

Why it’s time for forward-thinking CMOs to make customers part of the decision making process.

Get the eGuide
Front cover: Putting Your Audience First: The New Rules of Content Marketing for 2020 and Beyond

Strengthen the bond between customers and your brand.

Imagine how powerful it could be if your customers helped do your marketing for you. Why not tap into the human desire to offer personal opinions and be a part of something bigger? It can be a powerful motivator.

Want to discover the ways brands are getting customers to interact, participate, and advocate? Learn more, from our new eGuide, “Putting Your Audience First: The New Rules of Content Marketing for 2020 and Beyond.”

Inside, you’ll learn more about the power of interaction, including:

  • Why 80% of B2B marketers say that building a community has increased site traffic
  • How a sense of ownership and participation delivers more loyal long-term customers
  • Why 40% of people said that being part of a community meant they'd be likely to spend more money on that brand's products and services
Putting Your Audience First page 2 preview Putting Your Audience First page 3 preview Putting Your Audience First page 4 preview Putting Your Audience First page 5 preview

More about this offer

Senior marketers say that growth is their biggest objective—and a great way to achieve that is to make it easy for your customers to become loyal brand advocates, helping to promote your company to their peers. This eGuide is designed to equip you with the tools and insights you need to start building a community that drives increased growth and spend for your business.

What Will You Learn in This Eguide?

We’ll discuss the latest trends and approaches that forward-thinking marketers are adopting to put their audience at the center of everything they do. That includes developing a loyal fanbase that increases traffic and conversion by feeling part of an inclusive community. We’ll also show you how to include your customers in your decision-making processes, helping them to truly feel part of the brand. After reading this guide you’ll be inspired to take a fresh look at how you engage with your audience and build even stronger relationships with them.

Frequently asked questions (FAQs)

  • We will always keep your personal information safe.

    We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the Tomorrow People site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

  • Absolutely!

    Absolutely! We’re here to help you supercharge growth and achieve amazing things. We want to enable you to scale at speed and deliver content experiences that delight existing customers and attract new ones. This guide is just one way of doing that. If you’d like to chat more, we’d love to hear from you.

Download Putting Your Audience First: The New Rules of Content Marketing for 2020 and Beyond