A successful CMO is one who understands people; not just the customers or target audience, but also the marketing team that they manage. This eGuide will shine a light on new ways to empower your marketing team to achieve more, align more closely with your goals, and be truly data-informed to drive better business performance.
What Will You Learn in This Eguide?
We’ll discuss the now and next of marketing and marketers. We’ll look at the importance of data science and statistics in a data-driven marketing environment. We’ll ask you to consider whether you have the correct balance of people within your team to achieve your goals, and if you are agile and brave enough to test hypotheses and learn at speed. After reading this guide you’ll be inspired to take a fresh look at your marketing team and be empowered to build a marketing function that’s fit for purpose in today’s marketplace.
