Ensure your marketing team is a lean, agile and powerful unit, providing expertise across crucial new areas of focus to meet core business goals.Get the eGuide
Traditional roles such as digital marketing managers and social media experts are being complemented by data scientists and marketing automation specialists. From CX to micro-segmentation, marketing needs a broader set of skills to succeed.
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A successful CMO is one who understands people; not just the customers or target audience, but also the marketing team that they manage. This eGuide will shine a light on new ways to empower your marketing team to achieve more, align more closely with your goals, and be truly data-informed to drive better business performance.
We’ll discuss the now and next of marketing and marketers. We’ll look at the importance of data science and statistics in a data-driven marketing environment. We’ll ask you to consider whether you have the correct balance of people within your team to achieve your goals, and if you are agile and brave enough to test hypotheses and learn at speed. After reading this guide you’ll be inspired to take a fresh look at your marketing team and be empowered to build a marketing function that’s fit for purpose in today’s marketplace.
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Absolutely! We’re here to help you supercharge growth and achieve amazing things. We want to enable you to scale at speed and deliver content experiences that delight existing customers and attract new ones. This guide is just one way of doing that. If you’d like to chat more, we’d love to hear from you.