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How to build a data-driven content Marketing experience

To stand out, you’ve got to be different. And you can’t be different without data. An informed content strategy, backed by the right data, will skyrocket your ROI and lead generation. So get a load of this guide and build a high-performing, lead-generating content strategy.

Download your GUIDE

Only 47% of U.S. marketers consider themselves to be “data-informed.”

So what are the other 53% doing? If your content marketing strategy (and your content) isn’t built around data, then you’re better off not bothering.

Why is having a consolidated view of data so important? Because a complete picture of a customer today makes it far easier to predict what he or she will do tomorrow. Then you can target them with the right content at the right time to turn them into leads.

In this guide, we’ll explore the three keys to data-driven content marketing: foundation, engagement, and experience. Download the guide now and find out:
  • How to aggregate data and segment it for targeting so you can be sure you’re delivering the right leads.
  • How to measure campaign results and act on that insight for future campaigns so you’re able to learn from data.
  • How to use the data-driven techniques to build out a high-performing content strategy that delivers personalized content.

Submit the form, grab your guide, and get data savvy

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