Challenge

ThoughtRiver is a specialist legal software solution offering automated contract review and negotiation. The product allows legal teams to review, negotiate and remediate contracts with greater confidence and speed using AI. The challenge the company faced was how to increase leads and drive demos, so that potential customers could experience for themselves the power and convenience of the platform.

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Delivery

In order to drive higher numbers of relevant product demo requests, Tomorrow People decided to put the product experience at the heart of the user journey. We helped ThoughtRiver to produce a series of webinars designed to engage and educate the target audience with useful information, as well as a video resource centre hosting more helpful content. Implementing A/B testing of web page styles and button text ensured continuous optimization of the user experience.

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Putting product experience at the heart of the customer journey

We delivered a rise in pipeline generation and customer engagement for contract acceleration platform ThoughtRiver.

Who worked on the ThoughtRiver account?

Harriet Beckett, Account Director

Pete Winter, Managing Partner

Ben Stack, Head of Editorial

Mandeep Seehra-Caun, Senior Designer

Louise Stanier, Graphic Designer

Thomas Ashford, Marketing Automation Consultant

Amit Rai, Web Developer