Tech Data approached us with a view to implement their future marketing programmes more effectively and efficiently using inbound methodologies, as their in-house teams were too busy dealing with their end-users. Our goal was to create a thriving trusted advisor community, drive engagement with IT resellers, and build a pipeline of sales opportunities from vendor campaigns.
Throughout all of our processes of web design and content strategy, we were sure to make Tech Data's customers the focal point. Using sophisticated marketing automation tools allowed us to gain a deep understanding of Tech Data’s various audience segments and engage each of them individually with tailored content.
The Trusted Advisor Microsite.
What started out as a lead-generating website design eventually became a community hub: Tech Data’s Trusted Advisor microsite. With content that emphasised the themes of partnership and collaboration, while encouraging the sharing of ideas among learned professionals, our microsite became a truly engaging, online EMM experience.
A website built for lead-gen.
We created a large bank of content and digital assets for the Trusted Advisor microsite and its partners, intricately designed to lead prospects down the conversion funnel. Visitors can read the editor’s pick of articles and infographics, browse downloadable eguides, or learn how to improve the digital strategies of their customers using the interactive ‘needs assessment’ tool.
"We'll be working with Tomorrow People more and more over the coming months on campaigns, on more hubs, more content, really looking to bring that all together on one platform to deliver measurable value for our stakeholders," says Mark Robinson, Marketing Manager, Tech Data.
New contact rate
Increase in microsite traffic
"Tomorrow People have really taken our idea and made it a reality. We’ve got a website that delivers value to our customers.”