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Customer experience.

Tech Data is a leading distributor of IT products and services. Watch Video



Tech Data approached us with a view to implement their future marketing programmes more effectively and efficiently using inbound methodologies, as their in-house teams were too busy dealing with their end-users. Our goal was to create a thriving trusted advisor community, drive engagement with IT resellers, and build a pipeline of sales opportunities from vendor campaigns.



Throughout all of our processes of web design and content strategy, we were sure to make Tech Data's customers the focal point. Using sophisticated marketing automation tools allowed us to gain a deep understanding of Tech Data’s various audience segments and engage each of them individually with tailored content.


The Trusted

What started out as a lead-generating website design eventually became a community hub: Tech Data’s Trusted Advisor microsite. With content that emphasised the themes of partnership and collaboration, while encouraging the sharing of ideas among learned professionals, our microsite became a truly engaging, online EMM experience.

A website
built for

We created a large bank of content and digital assets for the Trusted Advisor microsite and its partners, intricately designed to lead prospects down the conversion funnel. Visitors can read the editor’s pick of articles and infographics, browse downloadable eguides, or learn how to improve the digital strategies of their customers using the interactive ‘needs assessment’ tool.

Results. Delivered.

"We'll be working with Tomorrow People more and more over the coming months on campaigns, on more hubs, more content, really looking to bring that all together on one platform to deliver measurable value for our stakeholders," says Mark Robinson, Marketing Manager, Tech Data.


New contact rate


Submission rate


Increase in microsite traffic

"Tomorrow People have really taken our idea and made it a reality. We’ve got a website that delivers value to our customers.”

Mark Robinson, Tech Data

Who worked on the Tech Data account?

Alistair Norman, Managing director


Stephanie Mulrooney, Account director


Guy Little, Managing editor


Shannon Greaney, Editorial manager


Ben Godlington, Designer


Mark Lancaster, Designer


Pete Winter, Head of digital


Steven Walls, Creative director


Rama Patankar, Digital designer


Adrian Sweeney, Head of Development


Tom Ashford, Head of setup