The look and feel of the video has a strong focus on real people in real-life situations expressing genuine emotions. We used a broad range of ages and cultures to depict a solution that meets the needs of a wide demographic. By capturing heartfelt emotions and interactions, often direct to camera, the video shows the universal benefit of having meaningful conversations.
The script mirrored the visual approach. Although smart AI lies at the heart of Solvemate’s solution, the narrative had to revolve around human traits: empathy, understanding, caring, and selflessness. Rather than talk about technical capabilities, the voiceover calls out the human benefits of knowing that someone is listening to our problems and can offer an effective solution.
Steven Walls, Creative Director
Jamie Dodd, Account Director
Ben Stack, Head of Editorial
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