As part of a series of short videos, Solvemate asked us to create a brand video that demonstrates how customer experience is a crucial factor in successful organizations. In particular they wanted to show how they enable “meaningful conversations” that remove friction from customer journeys and create happier, more loyal customers.
Perfecting the message
We worked on a storyboard concept and script that emphasizes how, in a world where everyone’s always short on time, Solvemate takes the time to listen, learn, and help. Self-service gives customers answers to their problems faster, while customer service teams have more time to focus on more complicated customer needs. The script and storyboard combine to create a powerful overall narrative.
Putting people at the center of the story
The look and feel of the video has a strong focus on real people in real-life situations expressing genuine emotions. We used a broad range of ages and cultures to depict a solution that meets the needs of a wide demographic. By capturing heartfelt emotions and interactions, often direct to camera, the video shows the universal benefit of having meaningful conversations.
Less tech, more human emotion
The script mirrored the visual approach. Although smart AI lies at the heart of Solvemate’s solution, the narrative had to revolve around human traits: empathy, understanding, caring, and selflessness. Rather than talk about technical capabilities, the voiceover calls out the human benefits of knowing that someone is listening to our problems and can offer an effective solution.
Communicate the Solvemate difference
Solvemate’s customer service automation platform is powered by smart conversational AI that allows companies to create highly personalized chatbot conversations at scale.
Who worked on the Solvemate account?
Steven Walls, Creative Director
Jamie Dodd, Account Director
Ben Stack, Head of Editorial
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