Hydro International needed a content strategy that would attract more prospects to the top of the sales funnel. We worked alongside Hydro International to deliver high level materials that brought the expertise of their people to the forefront of the business.
Although Hydro International already offered content on its website, its level of technicality cut off access to a larger audience. We delivered a number of workshops to really understand their customers and their pains, so we could deliver tailored content that addressed multiple issues throughout the water management industry, at a higher level.
Messaging That Matters.
Our aim was to go above and beyond delivering a standard programme of content. To differentiate Hydro International from competitors and to address the real pains of their customers, we reshaped their messaging. With a focus on people and not just products, we created compelling content that introduced Hydro International to new audiences.
GLOBAL THOUGHT LEADERSHIP.
Collaboration with Hydro International’s global team led to significant insights and knowledge that allowed us to tailor the content and talk to new markets. We created the ‘Making Smarter Water Management Decisions’ series that gave each thought leader ownership of their specialist area and the opportunity to speak directly to current and prospective customers.
Following the completion of the inbound content marketing programme, Hydro International immediately saw a greater level of engagement at the top of the funnel. Nurturing this interest led to a dramatic increase in conversions, with 800 eGuides being downloaded in the first six months of the programme.
Visits to the content
“Working with Tomorrow People has increased our ability to reach new audiences, with content that is of interest to them. It’s helped us reach out to new markets that we have previously been less able to speak to.”