Assessment

Do you have a kick-ass content strategy or are you another content marketing casualty?

Tomorrow People eGuide

Take our content capability audit now to find out how your content marketing strategy is performing.

Rate your content capability now

Only 7% of organizations in the UK and 9% in North America say their approach to content marketing is sophisticated. That’s a big problem.

To start with, 44% of B2B marketers don’t use data or insight to differentiate from the competition. So how can they be confident they’re creating the right content for the right audiences? Assess your content capability now and get your personalized report that’ll show exactly what you need to do to make your content marketing strategy kick-ass. We’ll ask you questions such as:

  • Are you documenting your content strategy? 38% of B2B marketers don’t, but those who do report higher levels of overall success.
  • How many people do you have committed to content and do you have access to the right skills? 67% of B2B organizations think that their problems lay in having a small team.
  • How clear are you at measuring and reporting ROI? Only 19% of respondents rated their organizations as doing an excellent job of aligning metrics with content marketing goals.

More about this offer

Forrester reports that more than half of all B2B buyers view at least eight pieces of content during the purchase process, and 82% of buyers view at least five pieces of content from the vendor prior to purchase. The content you create – blogs, emails, web copy, eGuides, case studies, and more – is central to driving increased conversions. This audit will help you improve your content strategy by identifying how you’re currently performing across key areas of your business. We’ll then serve up a personalized report with recommended next steps to help you perfect your content creation and delivery so you can turn more prospects into customers.

What Will You Learn?

Your personalized report will highlight how your content is performing across eight key areas. We’ll help you understand which areas you can improve, what actions you can take to enhance your content strategy, and how forward-thinking organizations are using content to differentiate themselves from their competitors.

Frequently asked questions (FAQs)

  • We will always keep your personal information safe.

    We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the Tomorrow People site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

  • Absolutely!

    Absolutely! We’re here to help you supercharge growth and achieve amazing things. We want to enable you to scale at speed and deliver content experiences that delight existing customers and attract new ones. This guide is just one way of doing that. If you’d like to chat more, we’d love to hear from you.

5 minutes to take the audit could be the difference between success and failure.