What's in the eGuide?

Prospects expect personalisation in this new era of marketing. They want to be spoken to directly, so your marketing should be addressing their precise business pains. It’s a tough nut to crack, one even more challenging for inbound marketers. It’s why creating incisive personas of your customers and engaging with them via expert ‘content mapping’, is so vital. Tomorrow People’s eGuide will:

• Teach you how to spot your personas in the first place; from social listening through to database analysis.
• Reveal the secrets to creating content mapping for each step of the persona’s journey through your funnel.
• Show why you should always pack an umbrella before embarking on your persona creation journey.

Make the most of your personas and content mapping with an eGuide from the experts at the award-winning Tomorrow People.

Get your persona creation and content planning strategies right.