--- title: How committed manufacturers are getting real results from their content marketing. description: Join Tomorrow People’s marketing director, Alistair Norman on Thursday February 15th at 2:30pm as he walks you through how organisations are using modern marketing practices. image: https://content.tomorrow-people.com/hubfs/Campaigns/Manufacturing%20Webinar/Social-Image-2018-webinar-Manufacturing-v2.jpg --- [![TP logo white.svg](https://content.tomorrow-people.com/hubfs/images/2017-Website/Sitewide/TP%20logo%20white.svg "TP logo white.svg")](http://www.tomorrow-people.com/) [![](https://content.tomorrow-people.com/hubfs/Inbound/Template/linkedin.png) ](https://www.linkedin.com/company/tomorrow-people_2) [![](https://content.tomorrow-people.com/hubfs/Inbound/Template/google.png) ](https://plus.google.com/+Tomorrowpeopleinboundmarketing) [![](https://content.tomorrow-people.com/hubfs/Inbound/Template/twitter.png) ](https://twitter.com/tomorrow_people) [![](https://content.tomorrow-people.com/hubfs/Inbound/Template/youtube.png) ](https://www.youtube.com/c/TomorrowPeopleInboundMarketing) [![](https://content.tomorrow-people.com/hubfs/Inbound/Template/facebook.png) ](https://www.facebook.com/tomorrow.people/) #### Live Webinar # How content marketers are getting real results in manufacturing. Are you a marketer in manufacturing looking to generate leads, differentiate from competitors and improve CX? Well, it's your lucky day. In our 30-minute webinar we'll show you how to plan a content strategy that delivers real ROI. Watch the recording ![](https://content.tomorrow-people.com/hubfs/Campaigns/Manufacturing%20Webinar/al-speaker.png "al-speaker.png") Alistair Norman ### HOW TO DO CONTENT MARKETING IN MANUFACTURING THE RIGHT WAY --- While 86% of manufacturing companies are using content marketing, only 14% of them say they're doing it successfully. So what’s the problem and how can we fix it? Download our recorded webinar and find out: - Why 47% of manufacturing marketers aren't documenting their content strategies and how you can avoid that by building a stronger content plan - Why 50% of manufacturing marketers are facing challenges with reporting ROI and how you can find an easier way to show success - Why marketing automation should be part of your content strategy and how global companies have increased lead gen by 451% as a result ## Tell me more --- #### Duration: 30 minutes + Q&A #### Who’s it for?: Marketers in manufacturing who want (need!) real results watch now ## What's on the agenda? --- **Introduction:** Why manufacturing businesses need content marketing **Success:** How to build a successful content marketing strategy **Planning:** How to document your content marketing strategy **Differentiation:** How to use content to differentiate from the competition **CX:** How to use content to create a better CX in manufacturing **ROI:** How to demonstrate the ROI from a content marketing strategy **Conclusion:** Top tips and takeaways for content marketers in manufacturing ![al-img.png](https://content.tomorrow-people.com/hs-fs/hubfs/Campaigns/Manufacturing%20Webinar/al-img.png?width=572&name=al-img.png "al-img.png") ## Featured speaker --- Alistair Norman is the managing director of Tomorrow People. In the past 10 years, Alistair has been responsible for driving high-performing content marketing strategies in global manufacturing organizations, most recently with Solvay across their consumer goods and automotive business units that manufacture specialty polymers. **Alistair Norman** Managing Director, Tomorrow People [![](https://content.tomorrow-people.com/hubfs/Campaigns/Manufacturing%20Webinar/linkedin.png)](https://www.linkedin.com/in/alistairnorman1/) ## about tomorrow people --- We create awesome content to help you run faster. We use content to help you build better relationships with your customers. We put that content at the heart of your business to help you run faster, make you look awesome inside and out, and generate a load of revenue in the process. We can talk ABM, inbound, product, sales enablement, vertical marketing and any other bright ideas all day long. But no matter what marketing strategy you’re looking to achieve, they all share one thing: a hunger for brilliant content and well defined content marketing strategy. ## What are you waiting for? --- Watch our webinar and discover how a well thought-out content strategy will help you to win real results in manufacturing.