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HOW TO DO CONTENT MARKETING IN MANUFACTURING THE RIGHT WAY

While 86% of manufacturing companies are using content marketing, only 14% of them say they're doing it successfully. So what’s the problem and how can we fix it? Download our recorded webinar and find out:

  • Why 47% of manufacturing marketers aren't documenting their content strategies and how you can avoid that by building a stronger content plan
  • Why 50% of manufacturing marketers are facing challenges with reporting ROI and how you can find an easier way to show success
  • Why marketing automation should be part of your content strategy and how global companies have increased lead gen by 451% as a result

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Duration:

30 minutes + Q&A

Who’s it for?:

Marketers in manufacturing who want (need!) real results

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What's on the agenda?

Introduction:
Why manufacturing businesses need content marketing
Success:
How to build a successful content marketing strategy
Planning:
How to document your content marketing strategy
Differentiation:
How to use content to differentiate from the competition
CX:
How to use content to create a better CX in manufacturing
ROI:
How to demonstrate the ROI from a content marketing strategy
Conclusion:
Top tips and takeaways for content marketers in manufacturing
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Featured speaker

Alistair Norman is the managing director of Tomorrow People. In the past 10 years, Alistair has been responsible for driving high-performing content marketing strategies in global manufacturing organizations, most recently with Solvay across their consumer goods and automotive business units that manufacture specialty polymers.

Alistair Norman
Managing Director, Tomorrow People

about tomorrow people

We create awesome content to help you run faster.

We use content to help you build better relationships with your customers. We put that content at the heart of your business to help you run faster, make you look awesome inside and out, and generate a load of revenue in the process.

We can talk ABM, inbound, product, sales enablement, vertical marketing and any other bright ideas all day long. But no matter what marketing strategy you’re looking to achieve, they all share one thing: a hunger for brilliant content and well defined content marketing strategy.

What are you waiting for?

Watch our webinar and discover how a well thought-out content strategy will help you to win real results in manufacturing.