DARE TO BE Different

Turn differentiation mumbo jumbo into actionable, how-to advice that you can use to make sure your B2B content marketing stands out from the crowd.

Live webinar: 3rd october 2017 at 11:30AM gmt

Build a competition-killing brand!

Stop what you’re doing.
Is it different to your competitors?
Marketers MUST fight to be different.

Former Trustpilot CMO, Jan Jensen, and Tomorrow People marketing director, Alistair Norman, want to talk to you. Join them on 3rd October as they deep dive on brand differentiation and how you can use modern marketing practices to stand out from the crowd.

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What: Dare to be different: how marketers can stand out from the crowd
When: 3rd October 2017
Time: 11:30AM GMT
Duration: 30 minutes + Q&A
Who’s it for? Marketers who want (read: need) to be different

40% of marketers think their content
“is the same as their competition”.
Don’t be one of them.
Alistair and Jan will explain how you can:

Plan to be different
69% of B2B marketers don’t have enough time to plan their content differentiation strategy.

Get the buy-in to be brave
41% of B2B marketers feel lack of business buy-in to be brave and creative is holding back their differentiation ambitions.

Use data to make yourself different
44% of B2B marketers say lack of insight or data is holding them back from the goal of differentiation.

“You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently,” Steve Jobs.

meet the speakers
(Use the arrows to navigate profiles)

Alistair Norman
Managing Director of award- winning B2B content marketing agency.

Operating on the cutting edge of modern marketing, Tomorrow People redefine the B2B experience for some of the world’s best known companies and fastest growing start-ups by creating compelling, content-driven, user experiences. When he isn’t shaping lead- generating strategies for top companies, Alistair can normally be found out on the rugby field or in his garden.

Joe Pulizzi
Founder of the Content Marketing Institute

Self-proclaimed ‘poster boy of content marketing’, Joe evangelises content marketing around the world through his keynotes, articles, tweets and books, including best-selling Epic Content Marketing (McGraw-Hill) and his latest release, Content Inc. The best way to get on Joe’s good side? Send him something orange.