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DARE TO BE Different

Tired of the same results? Are you brave enough to stand out from the crowd? During this 30 minute webinar, we'll reveal how brands like Unify, Cxense, and Oracle differentiated themselves with a content marketing strategy. Sign up if you think you've got what it takes.

Live webinar: THURSDAY november 2nd, 2017 

2:30pm ET / 11:30am pt

Be honest. is your content really that different to your competitors? fight for different results.

Join Tomorrow People’s marketing director, Alistair Norman, and managing partner Paul Lang, on Thursday November 2nd at 2.30pm ET / 11.30am PT. They'll lead a deep-dive discussion into brand differentiation and content marketing strategy designed to help you stand out from the crowd.

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What: Dare To Be Different: How marketers can stand out from the crowd
When: Thursday November 2nd, 2017
Time: 2.30pm ET / 11:30am PT
Duration: 30 minutes + Q&A
Who’s it for? Marketers who want (need) different results

40% of marketers think their content “is about the same as their competition.” Don’t be one of them.
Alistair and Paul will explain how you can:

  • Plan to be different
    69% of B2B marketers don’t have enough time to plan their content differentiation strategy.

  • Get the buy-in to be brave
    41% of B2B marketers feel lack of business buy-in to be brave and creative is holding back their differentiation ambitions.

  • Use data to make yourself different
    44% of B2B marketers say lack of insight or data is holding them back from the goal of differentiation.

meet the speakers
(Use the arrows to navigate profiles)

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  • Alistair Norman
    Managing Director of award- winning B2B content marketing agency.

    Operating on the cutting edge of modern marketing, Tomorrow People redefine the B2B experience for some of the world’s best known companies and fastest growing start-ups by creating compelling, content-driven, user experiences. When he isn’t shaping lead- generating strategies for top companies, Alistair can normally be found out on the rugby field or in his garden.

  • Joe Pulizzi
    Founder of the Content Marketing Institute

    Self-proclaimed ‘poster boy of content marketing’, Joe evangelises content marketing around the world through his keynotes, articles, tweets and books, including best-selling Epic Content Marketing (McGraw-Hill) and his latest release, Content Inc. The best way to get on Joe’s good side? Send him something orange.