Revealed: The state of B2B content marketing differentiation in 2017. Why are 69% of marketers not planning to be different? Why are 44% not using data to differentiate? Does this sound familiar? Find out why your marketing isn’t cutting it.
Deep dive into B2B marketing differentiation and learn how to:
Plan to be different
69% of B2B marketers don’t have enough time to plan their content differentiation strategy.
Get the buy-in to be brave
41% of B2B marketers feel lack of business buy-in to be brave and creative is holding back their differentiation ambitions.
Use data to differentiate
44% of B2B marketers say lack of insight or data is holding them back from the goal of differentiation.