Demand generation.

Three Mobile is an established provider of business and consumer mobile phone services and handsets in the UK and Ireland.

 

Strategy.


Having invested a notable portion of its budget into a new website and paid promotion, Three Mobile was seeing a good amount of traffic, but not the amount of qualified leads desired. We partnered up with Three to bring their website and inbound strategy up to date with modern customer engagement.

 

Delivery.


Three's strategy for increasing sales and subscriptions was to connect with more SMEs. This was a good plan, but budgets were being blown on above-the-line ads that failed to so much as break even. We sought to devise a new website and content strategy based on thorough research of the prospective senior SME positions that Three was hoping to target.

 

Mapping the customer journey.


Tomorrow People worked with Three’s marketing team on audience research - answering the questions of who they needed to reach, and what would engage them best. Following analysis of their key buyer personas, we mapped out clear customer journeys which informed both the website navigation and the inbound marketing strategy across numerous digital platforms.

Cross-channel
content.


We introduced Three to our patented marketing methodology, teaching them to adapt their website design and content responsively to the behaviours of their prospects. From there, Three pinpointed the concerns of their target audiences, delivering a cohesive message across several digital channels, resulting in more engagement and higher conversion rates.

results.


Prior to working with Tomorrow People, Three’s company website was not achieving enough conversions to form the focal point of a content-driven campaign. Thanks to our new website and cross-channel strategy designed to mirror the buyer journey, Three achieved a steady stream of inbound sales contacts, with higher conversion rates and engagement figures.

3369

Average contacts per month

3%

Conversion rate

101

Marketing Qualified Leads

“Thanks to the new website and cross-channel strategy designed to mirror the buyer journey, we achieved a steady stream of inbound leads.”


Who worked on the Three Mobile account?


Alistair Norman, Managing director

alistair

Guy Little, Managing editor

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Shannon Greaney, Editorial manager

shannon

Steve Haynes, Digital marketing manager

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Ben Godlington, Designer

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Mark Lancaster, Designer

mark

Pete Winter, Head of digital

pete

Steven Walls, Creative director

steph

Tom Ashford, Head of setup

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Patrick Manville, Developer

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