We partnered up with Apteco and carried out a complete technical rebuild of their website. Revamping Apteco’s digital presence meant truly understanding what they wanted to achieve. After challenging them at every step of every discussion, we were able to design and build with real purpose, generating content that addressed the concerns and frustrations of Apteco’s key customers.
An online partner directory comprised a major component of the Apteco site. We worked to enhance this by devising a scoring system that could gauge levels of customer interest according to particular behaviours on their site. This proved a strong supplement to their content and lead generation strategies and helped expand their pool of contacts.
From design to delivery.
Our audience research shaped both their site content and online partner directory. Using a user-friendly design and distinctive iconography improved ease of navigation, meaning the individual specialities and accreditations of each software reseller or partner was clear.
Tactical content generation.
We produced interactive content in order to stimulate demand among Apteco visitors. Combining this content with a measurable scoring system meant Apteco could monitor the behaviours of site visitors before initiating a genuine conversation with them around the interests they displayed online.
With a 200% improvement in click-throughs, over 2,500 new recorded visits to Apteco campaign sites and 130 prospective customers converted into new and interested contacts, partnering with Apteco to devise a new website and new inbound marketing principles has undoubtedly proved successful.
Increase in click-through rates
Visits to the new site
“Tomorrow People positively challenged us and got us to think about what the website really needs to do for our prospects and customers.”