Public relations and content marketing are often thought of as "softer" disciplines, more for branding than sales. This new 7-Step eGuide takes the opposite approach – showing how PR and CM can drive uplift in one of the most vital sales metrics, lead generation. You will learn how to:
Discover this new approach that puts lead generation at the core of PR and CM.
Pete is responsible for the strategy and implementation of Tomorrow People services, with a focus on ROI and customer experience.